How much does a dealer CRM cost in Ireland and the UK?
10X Dealership is published at €697 per month, which covers the system, setup and ongoing support for the dealership. Advertising budget is separate and stays under the dealer's control, and there is no long-term contract. Across the market, dealer software is priced in several different ways — per user, per site, with or without setup fees, with paid add-ons for advertising or messaging — so the monthly figure alone rarely tells you what a system will cost in a year.
The pricing models you will meet
- Per user per month. Cheap for one salesperson, expensive once the workshop, the yard and the owner all need logins.
- Per site or per rooftop. Predictable for a single showroom; multiplies for a group.
- Setup or onboarding fee plus a monthly fee. Common with systems that are implemented for you rather than self-served.
- Core price plus add-ons. Messaging channels, advertising, website, e-signature and integrations sold separately. The headline looks low; the invoice does not.
- A percentage of advertising spend. Typical for agencies rather than software: the fee grows with your budget whether or not results do.
What to compare besides the monthly number
Ask what is included for the price, and what is charged when you start using it seriously. The expensive surprises are usually the same: a limit on users, a limit on messages, a website that turns out to be a separate product, and a contract term you did not notice.
- Number of users included, and the cost of one more.
- Which channels are included: email, WhatsApp, Facebook and Instagram messaging, SMS.
- Whether advertising is run inside the system or is an extra service.
- Whether the dealer website is part of the product or a separate fee.
- Contract length and notice period.
- Who does the implementation, and whether support is a person or a ticket queue.
What €697 per month covers at 10X Dealership
The system: vehicle stock with photos, documents and preparation workflow; a dealer storefront with live stock; vehicle advertising across Meta, Google and TikTok; enquiry capture and pipeline; automated WhatsApp and email follow-up; invoicing, deposits and VAT handling per region; reporting.
The implementation: our team connects and configures the system around the dealership, and stays available afterwards. The core system can be live in as little as seven days once stock and advertising access are provided.
Not included: the advertising budget itself, which is paid directly to the platforms and remains under the dealership's control. Larger or custom projects — groups, unusual integrations — are quoted after a conversation.
How to judge whether it pays for itself
Take the gross margin on one average used car sale at your dealership. If a connected follow-up system recovers one sale a month that would otherwise have gone cold, compare that margin with the monthly fee. That is the honest calculation — not the number of features, and not the price of the cheapest alternative.
Related questions
Is €697 the price for the whole dealership or per user?
For the dealership. The price covers the system, setup and ongoing support. Larger projects, such as dealer groups, are quoted individually after a conversation.
Is advertising spend included in €697?
No. Advertising budget is paid separately to the platforms and stays under the dealership's control. The fee covers running the system, not the media.
Are there discounts or a free trial?
Availability, discounts and campaign results are not published. The right place to ask is the live demo, where we look at your dealership rather than a generic case.
